Building a Personal Brand on LinkedIn

Beginner Level | April 17, 2025

Read the article aloud on your own or repeat each paragraph after your tutor.

Why LinkedIn Matters More Than Ever

In today’s business world, many people use LinkedIn to find jobs, connect with coworkers, and share ideas. But now, more and more professionals are using LinkedIn to build a personal brand. This means showing who you are, what you do, and what you care about—in a clear and professional way.

What Is a Personal Brand?

Your personal brand is how others see you online. It includes your profile picture, your summary, your posts, and even your comments. When you share useful ideas or talk about your experience, people begin to trust you and remember you.

Easy Ways to Get Started

You don’t need perfect English to start building your brand. Just follow these simple steps:

• Use a clear profile photo and write a short headline about your job. Example: “Project Manager | Helping Teams Grow Together.”
• Write one or two short posts per week. Talk about what you’re learning or doing at work. Example: “This week I learned a faster way to organize my reports—small changes can save big time!”
• Comment on other people’s posts. Ask questions or share a short idea. Example: “Great tip! What tools do you use to manage your workflow?”

These small actions help others see that you are active and professional.

One Step at a Time

If you feel shy, start slow. Just update your photo or write one post. Many people begin this way. Over time, you will feel more comfortable. And the more you share, the more people will notice you.

Vocabulary

1. Professional (noun) – someone who works in a job that requires skill or training
   She is a healthcare professional.
2. Brand (noun) – the image or idea people have about someone or something
   His brand is all about honest leadership.
3. Profile (noun) – your personal page on a website like LinkedIn
   Her LinkedIn profile has a good photo and strong summary.
4. Headline (noun) – a short sentence under your name that says what you do
   His headline says, “Software Engineer | AI Developer”.
5. Summary (noun) – a short paragraph about your experience and goals
   He wrote a summary about his 10 years in marketing.
6. Post (noun) – a message or article you share online
   She wrote a post about teamwork.
7. Comment (verb) – to write something below another person’s post
   He commented on his coworker’s new article.
8. Trust (verb) – to believe someone is honest or good at their work
   People trust him because he always helps the team.
9. Active (adjective) – doing things and not just watching
   She is active on LinkedIn and shares news often.
10. Shy (adjective) – feeling nervous to talk or share
    He is shy, so he writes short posts.

Questions About the Article

1. What is LinkedIn used for?
2. What does “personal brand” mean?
3. How can you make your profile better?
4. What should you do if you feel shy about posting?
5. How do small actions help your brand?

Questions About the Topic

1. Do you have a LinkedIn profile?
2. What do you think makes a good profile photo?
3. Have you ever posted something online in English?
4. What kinds of posts do you like reading?
5. How do you want people to see you at work?

Idiom of the Day: “Put yourself out there”

Meaning: To try something new, even if it feels uncomfortable
Example: “She was shy, but she decided to put herself out there and write a post.”

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