Get Ready! Digital Ads and Travel Expected to Lead Markets Late This Year

Intermediate | July 1, 2025

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Experts Look Ahead

The forecast for digital ads and travel trends 2025 is strong, as experts expect these sectors to outperform others in the second half of the year.

Predictions for 2025

Have you ever wondered what will be popular in the market soon? Well, experts are predicting big things for the second half of 2025. According to Paras Bothra, a chief investment officer at Ashika Investment Manager, two main areas will likely do very well: digital advertising and travel.

Why Discretionary Spending Matters

He shared this idea recently with The Economic Times. Bothra thinks that things people want but don’t necessarily need, like going on trips or seeing online ads for fun products, will be strong market leaders. This is partly because interest rates might be lower, making it cheaper for companies and people to spend or invest. Also, the end of the year often has many festivals and holidays, which encourages spending.

Why Travel and Digital Ads?

The Travel Rebound

The travel industry has been growing strong for a few years now, especially since the world opened up more after the pandemic. People are excited to have experiences and go places. Metrics like how many people are flying and how much hotels are earning show levels similar to or even higher than before 2019. Both travel companies and online booking sites are investing to attract more customers.

Digital Ad Boom on Social Platforms and 2025 Trends

Digital advertising is also booming. More and more money spent on ads is going to online platforms, especially social media. Why? Because companies can reach specific groups of people very easily online, and it’s simpler to see if the ads are working. Younger people, like Gen Z and millennials, are particularly influenced by ads they see on social media.

What This Means

Business Opportunities Ahead

The expected success in these sectors means opportunities. For businesses in travel, it suggests continued growth and a need to keep improving customer experiences, maybe even using new technology like AI. For digital advertisers, it means focusing on creative and targeted ads, especially on platforms where younger audiences spend time.

Overall Market Sentiment

Even with some global economic concerns, the overall feeling is positive for these areas. The desire for travel and the increasing influence of the digital world seem to be strong forces driving market trends as we head toward the end of 2025.

Vocabulary

Anticipate (verb): To expect or predict something will happen.
- Example: “Experts anticipate that travel will be popular this year.”
Segment (noun): A part of something larger, like a part of the economy or a market.
- Example: “The travel segment of the market is doing well.”
Outperform (verb): To do better than something else.
- Example: “Digital ads are expected to outperform traditional advertising.”
Structural tailwinds (noun phrase): Long-term, powerful forces that support growth in a market or industry.
- Example: “Lower interest rates can provide structural tailwinds for the economy.”
Discretionary consumption (noun phrase): Spending money on things people want but don’t absolutely need, like entertainment or vacations.
- Example: “Travel is often considered discretionary consumption.”
Volatility (noun): Quick and unpredictable changes, often in the stock market.
- Example: “Despite some market volatility, experts are positive about travel.”
Booming (present participle verb): Growing rapidly and successfully.
- Example: “The digital advertising market is booming.”
Influence (verb): To affect or change how someone thinks or behaves.
- Example: “Social media ads influence many young shoppers.”
Prioritize (verb): To decide that something is more important than other things.
- Example: “Many people now prioritize travel experiences.”
Nimble (adjective): Able to move quickly and easily; adaptable.
- Example: “Travel providers need to be nimble to meet changing demand.”

Discussion Questions (About the Article)

According to the article, which two market areas are expected to lead in late 2025?
What reasons does the expert give for these areas performing well?
How has the travel industry been doing recently, based on the article?
Why is social media important for digital advertising trends?
What does the article suggest businesses in these sectors should do?

Discussion Questions (About the Topic)

Do you think digital advertising influences your buying decisions? How?
Why do you think travel is so popular right now?
What kind of travel experiences do you prioritize?
How do you think technology like AI will change travel or advertising in the future?
Are there other market trends you think will be important in the next year?

Related Idiom

“Ride the wave”

Meaning: To take advantage of a current trend or situation that is favorable.
Example: Businesses in the travel sector are hoping to “ride the wave” of increased demand.

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This article was inspired by: The Economic Times, June 28, 2025