{"id":3668,"date":"2025-09-24T23:00:00","date_gmt":"2025-09-24T14:00:00","guid":{"rendered":"https:\/\/allaboutenglishmastery.com\/?p=3668"},"modified":"2025-09-24T01:38:36","modified_gmt":"2025-09-23T16:38:36","slug":"apple-holds-iphone-prices-steady","status":"publish","type":"post","link":"https:\/\/allaboutenglishmastery.com\/ko\/apple-holds-iphone-prices-steady\/","title":{"rendered":"Apple Holds iPhone Prices Steady Despite Tariff Worries"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Apple Holds iPhone Prices Steady Despite Tariff Worries<\/h1>\n\n\n\n<h4 class=\"wp-block-heading\">Intermediate | September 24, 2025<\/h4>\n\n\n\n<p>\u2728 <em>\ud63c\uc790\uc11c \uae30\uc0ac\ub97c \uc18c\ub9ac \ub0b4\uc5b4 \uc77d\uac70\ub098 \ud29c\ud130\ub97c \ub530\ub77c \uac01 \ub2e8\ub77d\uc744 \ubc18\ubcf5\ud574\uc11c \uc77d\uc73c\uc138\uc694. \ub808\ubca8...<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">The Price Decision in Context<\/h2>\n\n\n\n<p>On <strong>September 9, 2025<\/strong>, Apple unveiled its latest iPhone line, including the new <strong>iPhone 17<\/strong>, <strong>iPhone 17 Pro<\/strong>, and a slimmer model called <strong>iPhone 17 Air<\/strong>, during its annual product event. Despite rising costs from U.S. tariffs under President Donald Trump, Apple decided <strong>not to raise prices<\/strong> for most models. This choice made headlines as <strong>Apple holds iPhone prices steady<\/strong> despite heavy tariff pressure. (<a href=\"https:\/\/www.reuters.com\/business\/apple-holds-down-new-iphone-prices-amid-threats-trump-tariffs-2025-09-09\/?utm_source=chatgpt.com\">Reuters<\/a>)<\/p>\n\n\n\n<p>Analysts estimate the company will absorb over <strong>US$1 billion<\/strong> in tariff-related costs this fiscal quarter. This reflects Apple\u2019s effort to protect customers from higher costs and maintain its strong brand image.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">What\u2019s New in the Lineup<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">The iPhone 17 Air<\/h3>\n\n\n\n<p>One of the biggest announcements was the <strong>iPhone 17 Air<\/strong>, Apple\u2019s new slim model measuring only <strong>5.6 mm<\/strong> thick. Despite its thin size, it features the same <strong>A19 Pro processor<\/strong> found in the Pro models, along with Apple\u2019s new <strong>N1 networking chip<\/strong> and <strong>C1X modem<\/strong>. The starting price is <strong>US$999<\/strong>. (<a href=\"https:\/\/www.reuters.com\/business\/apple-launches-slim-iphone-17-air-new-airpods-watch-holiday-refresh-2025-09-09\/?utm_source=chatgpt.com\">Reuters<\/a>)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Other Models<\/h3>\n\n\n\n<p>The base <strong>iPhone 17<\/strong> remains priced at <strong>US$799<\/strong> for the 256 GB version. This is the same price as the previous year, though customers now get more storage at that level. The <strong>iPhone 17 Pro<\/strong> starts at <strong>US$1,099<\/strong>, again holding steady with last year\u2019s pricing. Apple also removed the <strong>128 GB option<\/strong> from some models, signaling a shift to larger default storage. (<a href=\"https:\/\/www.reuters.com\/business\/apple-holds-down-new-iphone-prices-amid-threats-trump-tariffs-2025-09-09\/?utm_source=chatgpt.com\">Reuters<\/a>)<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Why Prices Stayed the Same<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Tariff Pressure<\/h3>\n\n\n\n<p>Apple is facing significant tariff-related costs, but instead of passing them directly to customers, the company is <strong>absorbing the expense<\/strong>. By doing so, <strong>Apple holds iPhone prices steady<\/strong> and maintains its competitiveness in the smartphone market, particularly against rivals like Samsung, Google, and major Chinese manufacturers. (<a href=\"https:\/\/www.reuters.com\/business\/apple-holds-down-new-iphone-prices-amid-threats-trump-tariffs-2025-09-09\/?utm_source=chatgpt.com\">Reuters<\/a>)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Market and Brand Strategy<\/h3>\n\n\n\n<p>By holding the line on prices, Apple is betting that customers will feel more confident upgrading to the new models. Stable pricing may also encourage stronger holiday sales, which are critical for the company\u2019s bottom line. Analysts suggest that if Apple had raised prices, demand might have fallen in key global markets. (<a href=\"https:\/\/www.reuters.com\/business\/apple-launches-slim-iphone-17-air-new-airpods-watch-holiday-refresh-2025-09-09\/?utm_source=chatgpt.com\">Reuters<\/a>)<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Risks and Reactions<\/h2>\n\n\n\n<p>Investors were cautious about Apple\u2019s decision. Shares fell about <strong>1.5%<\/strong> after the announcement, as some worried that absorbing higher costs could cut into the company\u2019s <strong>profit margins<\/strong>. While the move benefits consumers in the short term, critics argue that it may pressure Apple\u2019s long-term financial performance if tariffs continue or increase.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Vocabulary<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Tariff<\/strong> (noun) \u2013 a tax placed on imported goods.<br><em>Example:<\/em> Apple absorbed over $1 billion in tariff costs instead of raising prices.<\/li>\n\n\n\n<li><strong>Absorb (costs)<\/strong> (verb) \u2013 to take on expenses rather than passing them to someone else.<br><em>Example:<\/em> Apple is absorbing costs instead of increasing iPhone prices.<\/li>\n\n\n\n<li><strong>Competitor<\/strong> (noun) \u2013 a company or product that competes with yours.<br><em>Example:<\/em> Apple wants to remain competitive against Samsung and Google.<\/li>\n\n\n\n<li><strong>Processor<\/strong> (noun) \u2013 the chip inside a device that runs programs.<br><em>Example:<\/em> The iPhone 17 Air uses an A19 Pro processor.<\/li>\n\n\n\n<li><strong>Slim<\/strong> (adjective) \u2013 thin in shape or design.<br><em>Example:<\/em> The iPhone 17 Air is very slim at 5.6mm.<\/li>\n\n\n\n<li><strong>Storage<\/strong> (noun) \u2013 space inside a device for files, photos, apps.<br><em>Example:<\/em> Apple removed some 128 GB storage options.<\/li>\n\n\n\n<li><strong>Model<\/strong> (noun) \u2013 a version of a product.<br><em>Example:<\/em> The iPhone 17 and iPhone 17 Pro are different models.<\/li>\n\n\n\n<li><strong>Holiday season<\/strong> (noun) \u2013 the period around Christmas and end-of-year when many people shop.<br><em>Example:<\/em> Apple hopes the new iPhones will sell well during the holiday season.<\/li>\n\n\n\n<li><strong>Profit margin<\/strong> (noun) \u2013 the difference between the cost of making something and its selling price.<br><em>Example:<\/em> The tariffs threaten Apple\u2019s profit margin if not managed.<\/li>\n\n\n\n<li><strong>Upgrade<\/strong> (verb) \u2013 to replace something with a newer or better version.<br><em>Example:<\/em> Some customers delay upgrades when prices rise.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Discussion Questions (About the Article)<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>What reasons did Apple give (or appear to give) for keeping iPhone prices unchanged?<\/li>\n\n\n\n<li>How does the iPhone 17 Air differ from other models in terms of design and pricing?<\/li>\n\n\n\n<li>What are the risks for Apple in absorbing tariff costs instead of raising prices?<\/li>\n\n\n\n<li>How might consumers benefit from Apple\u2019s decision to hold prices steady?<\/li>\n\n\n\n<li>Why do you think investors reacted by lowering Apple\u2019s stock price?<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Discussion Questions (About the Topic)<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Is it better for companies to absorb costs or to pass them to consumers? Why?<\/li>\n\n\n\n<li>How do tariffs affect global tech businesses differently than domestic ones?<\/li>\n\n\n\n<li>Can maintaining price stability be a long-term strategy under cost pressure?<\/li>\n\n\n\n<li>How much do design changes (like thinness or new chips) justify keeping or increasing prices?<\/li>\n\n\n\n<li>Would you wait for newer models or pay more, or look for alternatives, when prices rise?<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Related Idiom<\/h3>\n\n\n\n<p><strong>\u201cTo hold the line\u201d<\/strong> \u2013 to refuse to change something despite pressure.<br><em>Example:<\/em> Apple held the line on iPhone prices even though tariffs were increasing costs.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\ud83d\udce2 Want more tips like this? \ud83d\udc49 <strong>Sign up for the All About English Mastery Newsletter!<\/strong> <a href=\"https:\/\/allaboutenglishmastery.com\/ko\/newsletter\/\">Click here<\/a> to join us!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Want to finally Master English but don\u2019t have the time? <a href=\"https:\/\/allaboutenglishmastery.com\/ko\/english-mastery-course\/\"><strong>Mastering English for Busy Professionals<\/strong><\/a> is the course for you! Check it out now!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Follow our YouTube Channel <a href=\"https:\/\/www.youtube.com\/@All_About_English\"><strong>@All_About_English<\/strong><\/a> for more great insights and tips<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>This article was inspired by: <em>Reuters<\/em> (<a href=\"https:\/\/www.reuters.com\/business\/apple-holds-down-new-iphone-prices-amid-threats-trump-tariffs-2025-09-09\/?utm_source=chatgpt.com\">Reuters<\/a>) and <em>Reuters<\/em> \u201cApple launches slim iPhone 17 Air\u2026\u201d (<a href=\"https:\/\/www.reuters.com\/business\/apple-launches-slim-iphone-17-air-new-airpods-watch-holiday-refresh-2025-09-09\/?utm_source=chatgpt.com\">Reuters<\/a>)<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>","protected":false},"excerpt":{"rendered":"<p>Apple Holds iPhone Prices Steady Despite Tariff Worries Intermediate | September 24, 2025 \u2728 Read the article aloud on your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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