{"id":4587,"date":"2025-12-09T23:00:00","date_gmt":"2025-12-09T14:00:00","guid":{"rendered":"https:\/\/allaboutenglishmastery.com\/?p=4587"},"modified":"2025-12-07T14:20:15","modified_gmt":"2025-12-07T05:20:15","slug":"kidults-toy-industry-trend","status":"publish","type":"post","link":"https:\/\/allaboutenglishmastery.com\/ko\/kidults-toy-industry-trend\/","title":{"rendered":"Kidults Are Keeping the Toy Industry Alive"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Kidults Are Keeping the Toy Industry Alive<\/h1>\n\n\n\n<h4 class=\"wp-block-heading\">Beginner | December 9, 2025<\/h4>\n\n\n\n<p>\u2728 <em>\ud63c\uc790\uc11c \uae30\uc0ac\ub97c \uc18c\ub9ac \ub0b4\uc5b4 \uc77d\uac70\ub098 \ud29c\ud130\ub97c \ub530\ub77c \uac01 \ub2e8\ub77d\uc744 \ubc18\ubcf5\ud574\uc11c \uc77d\uc73c\uc138\uc694. \ub808\ubca8...<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Why <em>kidults driving toy sales<\/em> matters<\/h2>\n\n\n\n<p>Turns out \u2014 toys aren\u2019t just for kids anymore. According to a recent report by Circana, adults (18 and older) spent roughly <strong>$1.5 billion<\/strong> on toys in the last three months of 2024 \u2014 more than any traditional age group, including toddlers. (<a href=\"https:\/\/www.morningbrew.com\/stories\/2025\/11\/30\/kidults-are-saving-the-toy-industry-by-spending-billions?utm_source=chatgpt.com\">Morning Brew<\/a>)<\/p>\n\n\n\n<p>Even though overall toy sales dipped slightly in 2024 across many markets, <strong>kidults driving toy sales<\/strong> became a key stabilizing force. slightly in 2024 across many markets, \u201ckidult\u201d purchases bucked the trend and went up instead. Adults now account for about <strong>28% of global toy sales<\/strong>, a jump of 2.5% since 2022. (<a href=\"https:\/\/www.morningbrew.com\/stories\/2025\/11\/30\/kidults-are-saving-the-toy-industry-by-spending-billions?utm_source=chatgpt.com\">Morning Brew<\/a>)<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">What Adults Are Buying \u2014 And Why<\/h3>\n\n\n\n<p>Some toys are clearly crossing over from kid favorites to grown-up must-haves. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pop Mart\u2019s \u201cLabubu\u201d collectible toys \u2014 little monsters that cost around $30 each \u2014 proved wildly successful. Labubu helped generate <strong>$670\u202fmillion in revenue<\/strong> in just the first half of 2025. (<a href=\"https:\/\/www.morningbrew.com\/stories\/2025\/11\/30\/kidults-are-saving-the-toy-industry-by-spending-billions?utm_source=chatgpt.com\">Morning Brew<\/a>)<\/li>\n\n\n\n<li>Lego has leaned into the trend by offering adult\u2011targeted sets. As of 2024, the company had around <strong>142 sets designed specifically for adults<\/strong>. (<a href=\"https:\/\/www.morningbrew.com\/stories\/2025\/11\/30\/kidults-are-saving-the-toy-industry-by-spending-billions?utm_source=chatgpt.com\">Morning Brew<\/a>)<\/li>\n\n\n\n<li>Classic lines like Hot Wheels remain strong with grown-up collectors; Hot Wheels\u2019 \u201cCollector\u201d series has tripled in sales since 2017. (<a href=\"https:\/\/www.morningbrew.com\/stories\/2025\/11\/30\/kidults-are-saving-the-toy-industry-by-spending-billions?utm_source=chatgpt.com\">Morning Brew<\/a>)<\/li>\n<\/ul>\n\n\n\n<p>Why the shift? Many adults say toys are a way to de-stress, indulge in nostalgia, or simply enjoy a bit of playfulness again. Some view collectibles as long-term investments \u2014 hoping their items might appreciate in value over time. (<a href=\"https:\/\/www.morningbrew.com\/stories\/2025\/11\/30\/kidults-are-saving-the-toy-industry-by-spending-billions?utm_source=chatgpt.com\">Morning Brew<\/a>)<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Industry Response \u2014 Toys for Grown-Ups<\/h3>\n\n\n\n<p>The \u201ckidult\u201d wave isn\u2019t just a fad \u2014 the industry is leaning into it. Toy companies are designing, marketing, and even re\u2011positioning products specifically for adult buyers. Collectibles, nostalgia-driven toys, and designer\u2011style items are growing fast in popularity. (<a href=\"https:\/\/www.marketingbrew.com\/stories\/2025\/07\/24\/labubus-hot-wheels-kidults-market-growth?utm_source=chatgpt.com\">Marketing Brew<\/a>)<\/p>\n\n\n\n<p>Some market analysts suggest adult toy sales could become a stable backbone for the industry \u2014 helping offset lower birth rates and declining demand for traditional children\u2019s toys. (<a href=\"https:\/\/www.circana.com\/post\/global-toy-sales-stabilize-in-2024-collectibles-fan-favorites-and-smart-spending-shape-the-market?utm_source=chatgpt.com\">Circana<\/a>)<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">What This Means for You<\/h3>\n\n\n\n<p>If you\u2019re thinking economics, marketing, or just human behavior: the rise of kidults shows people crave more than just practical spending. Even adults \u2014 with bills, jobs, and responsibilities \u2014 want space to play, unwind, and reconnect with childhood.<\/p>\n\n\n\n<p>For toy brands, this isn\u2019t just good \u2014 it\u2019s smart. They now recognize <strong>kidults driving toy sales<\/strong> as one of the strongest growth engines in the industry. They\u2019ve found a consumer base with both spending power and emotional attachment.<\/p>\n\n\n\n<p>For us, it\u2019s a reminder: sometimes the best self\u2011care is a little childhood nostalgia \u2014 and there\u2019s no reason to feel strange about it.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Vocabulary<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Trend<\/strong> (noun) \u2013 a general direction in which something is developing or changing.<br><em>Example:<\/em> \u201cThe kidult trend has helped stabilize toy sales.\u201d<\/li>\n\n\n\n<li><strong>Demographic<\/strong> (noun) \u2013 a specific group of people in a population defined by age, income, etc.<br><em>Example:<\/em> \u201cAdults became the most important demographic for toy buyers in 2024.\u201d<\/li>\n\n\n\n<li><strong>Collectible<\/strong> (noun\/adj) \u2013 an item valued and kept by collectors; having value because it is rare or desirable.<br><em>Example:<\/em> \u201cAdults are buying collectible toys hoping they increase in value.\u201d<\/li>\n\n\n\n<li><strong>Nostalgia<\/strong> (noun) \u2013 a sentimental longing for the past.<br><em>Example:<\/em> \u201cMany adults buy toys out of nostalgia for childhood.\u201d<\/li>\n\n\n\n<li><strong>Revenue<\/strong> (noun) \u2013 income generated from sales or business.<br><em>Example:<\/em> \u201cLabubu generated $670 million in revenue in six months.\u201d<\/li>\n\n\n\n<li><strong>Segment<\/strong> (noun) \u2013 a part of a larger group or market.<br><em>Example:<\/em> \u201cThe adult toy segment is growing fastest.\u201d<\/li>\n\n\n\n<li><strong>Stability<\/strong> (noun) \u2013 the state of being steady and not changing suddenly.<br><em>Example:<\/em> \u201cKidult sales add stability to a volatile toy market.\u201d<\/li>\n\n\n\n<li><strong>Offset<\/strong> (verb) \u2013 to counterbalance or compensate for something.<br><em>Example:<\/em> \u201cAdult sales help offset declining demand from parents.\u201d<\/li>\n\n\n\n<li><strong>Fandom<\/strong> (noun) \u2013 a group of fans with a strong interest in a particular topic.<br><em>Example:<\/em> \u201cFandom around collectibles keeps demand high.\u201d<\/li>\n\n\n\n<li><strong>Market<\/strong> (noun) \u2013 a group of consumers for a particular product.<br><em>Example:<\/em> \u201cToy companies are expanding their adult market strategy.\u201d<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Discussion Questions (About the Article)<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Why did adult toy sales grow even as overall toy sales struggled?<\/li>\n\n\n\n<li>What kinds of toys are most popular among adult buyers?<\/li>\n\n\n\n<li>How have toy companies changed their strategies to appeal to \u201ckidults\u201d?<\/li>\n\n\n\n<li>Why might some adults consider toys as investments rather than just fun items?<\/li>\n\n\n\n<li>Do you think the \u201ckidult\u201d trend will continue to grow? Why or why not?<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Discussion Questions (About the Topic)<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Do you or people you know enjoy childhood toys now that you\u2019re older? Why?<\/li>\n\n\n\n<li>Is there social stigma around adults buying toys? Does that matter?<\/li>\n\n\n\n<li>Can nostalgia be a good motivator for spending money? When is it harmful?<\/li>\n\n\n\n<li>Should companies target adults for products traditionally meant for children?<\/li>\n\n\n\n<li>What other industries might benefit from nostalgia\u2011driven demand?<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Related Phrase<\/h3>\n\n\n\n<p><strong>\u201cPlay with your inner child.\u201d<\/strong> \u2013 letting yourself enjoy simple, youthful pleasures even as an adult.<br><em>Example:<\/em> Many adults buy toys to \u201cplay with their inner child\u201d and de-stress.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\ud83d\udce2 Want more tips like this? \ud83d\udc49 <strong>Sign up for the All About English Mastery Newsletter!<\/strong> <a href=\"https:\/\/allaboutenglishmastery.com\/ko\/newsletter\/\">Click here<\/a> to join us!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Want to finally master English but don&#8217;t have the time? <a href=\"https:\/\/allaboutenglishmastery.com\/ko\/english-mastery-course\/\"><strong>Mastering English for Busy Professionals<\/strong><\/a> is the course for you!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Follow our YouTube Channel <a href=\"https:\/\/www.youtube.com\/@All_About_English\"><strong>@All_About_English<\/strong><\/a> for more great insights and tips.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>This article was inspired by <strong>Morning Brew<\/strong>: <a href=\"https:\/\/www.morningbrew.com\/stories\/2025\/11\/30\/kidults-are-saving-the-toy-industry-by-spending-billions\">morningbrew.com<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>","protected":false},"excerpt":{"rendered":"<p>Kidults Are Keeping the Toy Industry Alive Beginner | December 9, 2025 \u2728 Read the article aloud on your own [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_wp_convertkit_post_meta":{"form":"-1","landing_page":"0","tag":"0","restrict_content":"0"},"footnotes":""},"categories":[27,19],"tags":[15,137,3898,3901,3196,196,30,3900,3899],"class_list":["post-4587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-lifestyle","category-news","tag-10-minute-english","tag-beginner-english","tag-business-trends","tag-collectibles","tag-consumer-behavior","tag-english-learning","tag-english-news-for-learning-english","tag-kidults","tag-toys"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kidults driving toy sales in the global toy market - All About English Mastery<\/title>\n<meta name=\"description\" content=\"Learn how kidults driving toy sales influence global trends and reshape the toy industry. 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