{"id":5395,"date":"2026-02-22T23:00:00","date_gmt":"2026-02-22T14:00:00","guid":{"rendered":"https:\/\/allaboutenglishmastery.com\/?p=5395"},"modified":"2026-02-22T15:39:11","modified_gmt":"2026-02-22T06:39:11","slug":"companies-raising-prices-again","status":"publish","type":"post","link":"https:\/\/allaboutenglishmastery.com\/ko\/companies-raising-prices-again\/","title":{"rendered":"The Price Break Is Over: Companies Raise Prices Again"},"content":{"rendered":"<h1 class=\"wp-block-heading\">The Price Break Is Over: Companies Raise Prices Again<\/h1>\n\n\n\n<h4 class=\"wp-block-heading\">Intermediate | February 22, 2026<\/h4>\n\n\n\n<p>\u2728 <em>\ud63c\uc790\uc11c \uae30\uc0ac\ub97c \uc18c\ub9ac \ub0b4\uc5b4 \uc77d\uac70\ub098 \ud29c\ud130\ub97c \ub530\ub77c \uac01 \ub2e8\ub77d\uc744 \ubc18\ubcf5\ud574\uc11c \uc77d\uc73c\uc138\uc694. \ub808\ubca8...<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">A New Year \u201cReset\u201d: Companies Raising Prices Again<\/h3>\n\n\n\n<p>If you felt a little relief during holiday shopping season, you\u2019re not imagining it. Many businesses held back on price increases in late 2025 and leaned on discounts to win holiday customers. But in early 2026, that break is ending\u2014and prices are moving up again. In plain terms, <strong>companies raising prices again<\/strong> is becoming the new normal. (<a href=\"https:\/\/www.wsj.com\/business\/price-increases-consumers-businesses-b70e4542\">WSJ<\/a>)<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">What\u2019s Driving the New Price Hikes?<\/h3>\n\n\n\n<p>A big reason is <strong>tariffs<\/strong> (extra taxes on imported goods) that raise costs for companies. At the same time, many businesses say they\u2019re dealing with higher <strong>wages<\/strong>, rising <strong>health insurance<\/strong> expenses, and other costs they can\u2019t easily absorb. (<a href=\"https:\/\/www.pymnts.com\/economy\/2026\/companies-ramp-up-prices-following-holiday-break\/\">PYMNTS<\/a>) In other words: their bills went up, so they\u2019re passing some of that cost on to customers.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">The Data Behind the \u201cReal World\u201d Price Pain<\/h3>\n\n\n\n<p>One researcher, Harvard Business School professor <strong>Alberto Cavallo<\/strong>, tracks online prices at major U.S. retailers every day. His data shows that the prices of the most affordable imported goods rose <strong>2.3%<\/strong> after dipping at the end of November (data through <strong>Feb. 10, 2026<\/strong>). (<a href=\"https:\/\/www.pymnts.com\/economy\/2026\/companies-ramp-up-prices-following-holiday-break\/\">PYMNTS<\/a>) That\u2019s a noticeable jump in a short time.<\/p>\n\n\n\n<p>Another warning sign comes from the <strong>Adobe Digital Price Index<\/strong>, which found that online prices had their <strong>largest monthly increase in 12 years<\/strong>, led by higher prices for <strong>electronics, computers, appliances, furniture, and bedding<\/strong>. (<a href=\"https:\/\/www.pymnts.com\/economy\/2026\/companies-ramp-up-prices-following-holiday-break\/\">PYMNTS<\/a>)<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Why Businesses Are Nervous (Even While Raising Prices)<\/h3>\n\n\n\n<p>Here\u2019s the tricky part: companies know customers are tired of higher prices. At the same time, many executives feel they don\u2019t have much choice\u2014because costs keep rising.<\/p>\n\n\n\n<p>And the pressure isn\u2019t only financial; it\u2019s also political and reputational. As price increases continue into 2026, some analysts say corporate America may become an easy target for public anger about affordability, especially as the debate heats up before the U.S. midterm elections. (<a href=\"https:\/\/www.axios.com\/2026\/02\/19\/prices-costs-affordability-corporate-america-midterms\">Axios<\/a>)<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">What This Means for Everyday People<\/h3>\n\n\n\n<p>For households, especially low- and middle-income families, price increases can feel like death by a thousand cuts\u2014small hikes across many categories. Some companies are trying to protect their brand by pushing \u201cvalue\u201d deals, but the overall message is simple: the price environment is getting tighter again.<\/p>\n\n\n\n<p>So when you see a \u201cnew year price update,\u201d don\u2019t just think, \u201cThis company is greedy.\u201d Sometimes it\u2019s more like a chain reaction: tariffs and rising costs hit businesses first, and customers feel the impact later. That\u2019s why <strong>companies raising prices again<\/strong> is a story worth watching\u2014because it usually shows up in your daily budget next.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Vocabulary<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>price hike<\/strong> (noun) \u2013 an increase in the price of something.<br><em>Example:<\/em> <em>\u201cThe store announced a price hike on electronics this month.\u201d<\/em><\/li>\n\n\n\n<li><strong>tariff<\/strong> (noun) \u2013 a tax on imported goods.<br><em>Example:<\/em> <em>\u201cA new tariff made imported products more expensive.\u201d<\/em><\/li>\n\n\n\n<li><strong>absorb costs<\/strong> (verb phrase) \u2013 to pay extra costs without raising prices.<br><em>Example:<\/em> <em>\u201cThe company couldn\u2019t absorb costs, so it raised prices.\u201d<\/em><\/li>\n\n\n\n<li><strong>pass on<\/strong> (phrasal verb) \u2013 to transfer costs to someone else (usually customers).<br><em>Example:<\/em> <em>\u201cBusinesses often pass on higher costs to consumers.\u201d<\/em><\/li>\n\n\n\n<li><strong>affordability<\/strong> (noun) \u2013 how easy it is to pay for something.<br><em>Example:<\/em> <em>\u201cAffordability is a major concern for many families.\u201d<\/em><\/li>\n\n\n\n<li><strong>durable goods<\/strong> (noun) \u2013 items that last a long time, like appliances and electronics.<br><em>Example:<\/em> <em>\u201cDurable goods like refrigerators can be expensive to replace.\u201d<\/em><\/li>\n\n\n\n<li><strong>index<\/strong> (noun) \u2013 a measurement that tracks changes over time.<br><em>Example:<\/em> <em>\u201cAn index showed online prices rising quickly.\u201d<\/em><\/li>\n\n\n\n<li><strong>dip<\/strong> (verb\/noun) \u2013 to go down slightly.<br><em>Example:<\/em> <em>\u201cPrices dipped in November before rising again.\u201d<\/em><\/li>\n\n\n\n<li><strong>reset<\/strong> (noun\/verb) \u2013 a return to a new normal after a pause.<br><em>Example:<\/em> <em>\u201cAfter the holidays, many companies did a price reset.\u201d<\/em><\/li>\n\n\n\n<li><strong>backlash<\/strong> (noun) \u2013 strong negative reaction from the public.<br><em>Example:<\/em> <em>\u201cSome brands fear backlash after raising prices.\u201d<\/em><\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Discussion Questions (About the Article)<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Why did many companies pause price increases during the holiday season?<\/li>\n\n\n\n<li>What are the main reasons businesses say they are raising prices again?<\/li>\n\n\n\n<li>Which product categories are seeing the biggest online price increases?<\/li>\n\n\n\n<li>Why might companies worry about public anger even if they \u201cneed\u201d to raise prices?<\/li>\n\n\n\n<li>What does the article suggest about the timing of price increases (why now)?<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Discussion Questions (About the Topic)<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>When prices rise, who should take responsibility\u2014government policy, companies, or consumers? Why?<\/li>\n\n\n\n<li>Do you think tariffs usually help or hurt everyday people? Explain.<\/li>\n\n\n\n<li>What strategies can families use when prices rise across many categories?<\/li>\n\n\n\n<li>Should companies be expected to absorb costs to protect customers? Why or why not?<\/li>\n\n\n\n<li>How do price increases change the way people trust brands?<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Related Idiom \/ Phrase<\/h3>\n\n\n\n<p><strong>\u201cPass the cost on\u201d<\/strong> \u2013 to make customers pay for a company\u2019s higher expenses.<\/p>\n\n\n\n<p><em>Example:<\/em> <em>\u201cWhen wages and insurance premiums rise, some companies pass the cost on through higher prices.\u201d<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\ud83d\udce2 Want more practical English with real-world topics? \ud83d\udc49 <strong>Sign up for the All About English Mastery Newsletter!<\/strong> <a href=\"https:\/\/allaboutenglishmastery.com\/ko\/newsletter\/\">Click here<\/a> to join us.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Want to finally Master English but don\u2019t have the time? <a href=\"https:\/\/allaboutenglishmastery.com\/ko\/english-mastery-course\/\"><strong>Mastering English for Busy Professionals<\/strong><\/a> is the course for you.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Follow our YouTube Channel <a href=\"https:\/\/www.youtube.com\/@All_About_English\"><strong>@All_About_English<\/strong><\/a> for more great insights and tips.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>This article was inspired by: <a href=\"https:\/\/www.wsj.com\/business\/price-increases-consumers-businesses-b70e4542\">WSJ<\/a>, <a href=\"https:\/\/www.pymnts.com\/economy\/2026\/companies-ramp-up-prices-following-holiday-break\/\">PYMNTS<\/a>, and <a href=\"https:\/\/www.axios.com\/2026\/02\/19\/prices-costs-affordability-corporate-america-midterms\">Axios<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>","protected":false},"excerpt":{"rendered":"<p>The Price Break Is Over: Companies Raise Prices Again Intermediate | February 22, 2026 \u2728 Read the article aloud on 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