Ram Brings Back the TRX: A 777-HP Truck Aiming for the Top

Intermediate | January 13, 2026

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Ram TRX 777-HP supercharged truck: A Big Comeback

Ram is bringing back its famous TRX off-road pickup—this time with 777 horsepower from a supercharged 6.2-liter V8. The company says customer demand helped push the TRX’s return, and the relaunch also helps spotlight Ram’s revived SRT performance division. (The Epoch Times; Stellantis)

In simple terms: Ram wants to remind everyone that it still knows how to build a loud, fast, off-road monster—and it wants to win the “most extreme truck” conversation again.

For anyone tracking the market, the Ram TRX 777-HP supercharged truck is also a signal that Ram wants its performance brand to be part of the conversation in 2026—loudly.

What’s New (And Why People Are Talking)

The headline number is 777 hp, but the details make it even more interesting. Reports say the truck is expected to deliver 680 lb-ft of torque, run 0–60 mph in about 3.5 seconds, and use an eight-speed automatic transmission with full-time four-wheel drive. (MotorTrend; The Drive)

On the off-road side, the TRX is expected to use Bilstein Black Hawk e2 adaptive shocks and 35-inch Goodyear tires—the kind of setup built for desert runs, jumps, and rough trails. (The Drive; Stellantis press kit)

Price, Timing, and the Real-World Business Angle

This is not a budget truck. Coverage puts the starting price at around $100,000+, depending on how pricing is listed (some reports mention “just under $100,000,” while others list around $102,000). Either way, Ram clearly believes there’s still a strong market for high-margin “halo” vehicles—products that grab attention and help the whole brand. (The Epoch Times; MotorTrend; Motor1)

As for timing, different reports describe the launch window as mid-2026, summer 2026, or the second half of 2026. The key point for learners: Ram is positioning this TRX as a major 2026 arrival, not something years away. (The Epoch Times; MotorTrend; Ram Trucks)

A Pickup-Truck Arms Race

This TRX story is also part of a bigger trend: brands competing for the most powerful, most capable, most “watch-me” truck. Some outlets directly compare the TRX with Ford’s F-150 Raptor R, basically framing it as a rivalry that’s heating up again. (Top Gear)

From a business perspective, it’s a classic strategy: build something extreme, make headlines, and pull more buyers into showrooms—even if most customers buy a different trim.

Vocabulary

relaunch (verb) – to introduce something again, often with updates.
Example: “Ram plans to relaunch the TRX with more power and new features.”
supercharged (adjective) – using a system that forces extra air into an engine to create more power.
Example: “The TRX uses a supercharged engine to reach 777 horsepower.”
horsepower (noun) – a measurement of engine power.
Example: “777 horsepower is an attention-grabbing number for any truck.”
torque (noun) – twisting force that helps a vehicle accelerate and pull heavy loads.
Example: “High torque helps the TRX launch quickly and climb rough terrain.”
performance division (noun phrase) – a specialized team inside a company focused on high-performance products.
Example: “SRT is Ram’s performance division for extreme vehicles.”
deliveries (noun) – the process of providing products to customers after purchase.
Example: “We expect to begin deliveries in 2026.”
launch window (noun) – the expected time period when a product will be released.
Example: “The launch window appears to be sometime in mid-to-late 2026.”
adaptive shocks (noun) – suspension parts that adjust automatically for comfort and control.
Example: “Adaptive shocks help the truck handle both highways and off-road trails.”
rivalry (noun) – a competition between two sides trying to beat each other.
Example: “The TRX and the Raptor R have a strong rivalry in the truck world.”
halo product (noun) – a flashy product designed to build excitement and boost a brand’s image.
Example: “The TRX acts like a halo product for Ram.”

Discussion Questions (About the Article)

Why do you think Ram decided to bring the TRX back now?
Which detail surprised you most: horsepower, price, or timing?
How does an “extreme” truck help a company’s brand, even if most people don’t buy it?
Would you rather have a truck built for speed, comfort, or work? Why?
What do you think will happen next in the truck rivalry with Ford?

Discussion Questions (About the Topic)

Why do companies release expensive “headline” products instead of focusing only on affordable models?
In your country, what kinds of vehicles are considered status symbols—and why?
Do you think performance vehicles are a smart business move, or a distraction?
How do new products influence a company’s reputation?
What matters more to you in a vehicle: reliability, power, technology, or price?

Related Idiom / Phrase

“Raise the bar” – to increase the standard or make competition harder.

Example: “By bringing back a 777-hp TRX, Ram is raising the bar in the high-performance truck market.”

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This article was inspired by: The Epoch Times, MotorTrend, The Drive, Motor1, and Top Gear.