Samsung Boosts TV Search with Enhanced Bixby AI

Intermediate | July 29, 2025

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Smarter Searching, Seamless Viewing

What’s New with Samsung AI TV Click to Search?

Watching TV and wondering who that actor is, or where you can buy something shown on screen? Samsung’s “Click to Search” feature is designed to help with exactly that! Recently, Samsung announced an important update to this feature on its 2025 AI televisions. The big news, shared on July 15, 2025, from their South Korean newsroom, is the integration of a much-improved Bixby voice assistant. This new Bixby uses something called Natural Language Processing (NLP). This fancy term simply means the TV can understand your questions much better, making conversations with your TV feel more natural and intuitive. With this enhanced functionality, the Samsung AI TV Click to Search tool is now smarter and easier to use than ever before.

How It Works

Imagine you’re watching a show. With the new 2025 Samsung AI TV models, there’s a special “AI button” on the remote. Just press this button, or hold the Home button for a second, and “Click to Search” activates. You can then ask Bixby about anything on your screen, like identifying an actor, finding details about a product, or learning about a location shown in the scene. The best part? It all happens without stopping what you’re watching! Currently, this enhanced feature works with regular broadcast TV, Samsung TV Plus, and cable TV. Samsung is also looking into adding support for online streaming services (OTT) in the future.

Beyond Search: Samsung’s AI Vision

Expanding Reach and Capabilities

This exciting update is first launching in South Korea and will gradually come to other countries. It’s specifically for Samsung’s latest 2025 AI TV models, including premium lines like Neo QLED, OLED, QLED, and The Frame TVs. If you have an older Samsung TV, this update probably won’t be available because it needs specific hardware and the new AI remote button. The Samsung AI TV Click to Search feature is actually part of a bigger project called Samsung’s Vision AI platform, which was introduced at CES 2025. This platform also includes other cool AI tools like Live Translate, which can translate subtitles in real-time, and Generative Wallpaper, which creates personalized backgrounds for your screen.

The Benefit for You

The main goal of these updates is to make finding information super easy and convenient. You won’t need to grab your phone or pause your show. Just ask your TV! This means you can enjoy your favorite programs without interruption while still getting all the details you’re curious about. It’s a big step towards a more interactive and helpful television experience.

Vocabulary

intuitive (adjective): Easy to use and understand, often without needing instructions.
- Example: “The new app has an intuitive design, so I learned how to use it very quickly.”
seamless (adjective): Smooth and continuous, without breaks or difficulties.
- Example: “The transition between the two songs was so seamless that I hardly noticed it.”
leverages (verb): Uses something to maximum advantage.
- Example: “The company leverages new technology to improve its products.”
dedicated (adjective): Designed for a specific purpose or use.
- Example: “My phone has a dedicated button for the camera.”
terrestrial broadcasting (noun phrase): Traditional television broadcasts received through an antenna, rather than satellite or cable.
- Example: “Many local news channels are available through terrestrial broadcasting.”
gradually (adverb): Happening slowly over a period of time.
- Example: “The weather is gradually getting warmer as summer approaches.”
retroactively (adverb): Taking effect from a date in the past.
- Example: “The new policy will apply retroactively to all employees hired since January 1st.”
limitations (noun): Restrictions or boundaries.
- Example: “The small budget placed some limitations on the project.”
unveiled (verb): Revealed or made known for the first time.
- Example: “The company unveiled its new smartphone at the tech conference.”
platform (noun): A system or foundation on which other things can be built or operated.
- Example: “The new software runs on multiple operating system platforms.”

Discussion Questions (About the Article)

What is the main purpose of Samsung’s updated “Click to Search” feature?
How does the new Bixby, powered by Natural Language Processing, improve the user experience?
What specific TV models will receive this update, and why are older models unlikely to get it?
Besides “Click to Search,” what other features are part of Samsung’s Vision AI platform?
How do you think this feature might change the way people interact with their televisions?

Discussion Questions (About the Topic)

Do you think AI features like “Click to Search” are truly helpful, or just a gimmick? Why?
What other tasks or information would you like your TV to help you with using AI?
How important is it for technology to feel “intuitive” and “seamless” in your daily life?
Are you concerned about privacy when using voice-activated AI assistants on devices like TVs?
What do you think is the future of smart televisions and AI integration in homes?

Related Idiom

At your fingertips

Meaning: Readily available; easily accessible.
Example: “With this new TV feature, all the information you need is right at your fingertips.”

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This article was inspired by: Pulse by Maeil Business, July 23, 2025.