Taiwan Night Markets Tourism Campaign Draws Visitors

Intermediate | August 5, 2025

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Taiwan Night Markets Tourism Push Shines a Spotlight on Culture

The Taiwan Tourism Administration is putting night markets in the spotlight as part of a new Taiwan night markets tourism campaign to draw more visitors. These lively markets are not only food havens but also cultural treasures that reflect Taiwan’s history and community spirit.

From June 13 to August 31, 2025, the Taipei Night Market Festival offered special promotions at various markets, invited the public to vote for their favorite local snacks, and encouraged eco‑friendly dining with reusable tableware. Organizers also promoted cashless payment systems to make shopping easier for tourists.

A Blend of Flavor and Culture

Night markets in Taiwan are famous for xiaochi—“small eats” like oyster omelets, bubble tea, and grilled squid. But they are more than just food stalls. Friends meet, families gather, and vendors keep traditions alive while embracing modern innovations in these social spaces.

The government is highlighting these markets as cultural tourism assets, hoping to boost both domestic and international visitor numbers. Competitions have been organized to spotlight the most unique and high‑quality markets, further strengthening the Taiwan night markets tourism appeal.

Why Tourists Love Night Markets

Beyond the food, night markets are a sensory experience—colorful lights, the sound of sizzling woks, the smell of fresh herbs and spices. For many travelers, visiting a night market is as important as seeing a famous landmark.

Officials believe this campaign will strengthen Taiwan’s image as a destination where culture and cuisine go hand in hand.

Vocabulary

Promotion (noun) – An activity to encourage people to buy or participate in something.
- Example: “The store is running a summer promotion on fresh fruit.”
Cultural (adjective) – Related to the traditions, arts, and way of life of a society.
- Example: “The festival celebrates the city’s cultural heritage.”
Reusable (adjective) – Able to be used more than once.
- Example: “They gave out reusable cups to reduce waste.”
Cuisine (noun) – A style of cooking or preparing food.
- Example: “Italian cuisine is loved around the world.”
Tourism (noun) – The business of attracting and serving visitors.
- Example: “Tourism is a major source of income for the island.”
Asset (noun) – Something valuable or useful.
- Example: “The park is a great asset to the local community.”
Sensory (adjective) – Related to the senses of sight, sound, taste, touch, and smell.
- Example: “The concert was a sensory delight for the audience.”
Innovation (noun) – A new idea, method, or product.
- Example: “The chef’s menu was full of innovation.”
Highlight (verb) – To emphasize or draw attention to something.
- Example: “The guide will highlight the best spots in the market.”
Heritage (noun) – Traditions and qualities passed down through generations.
- Example: “The village is proud of its cultural heritage.”

Discussion Questions (About the Article)

What was the purpose of the Taipei Night Market Festival?
How do night markets combine tradition and modernity?
What steps were taken to make the markets more eco‑friendly?
Why are night markets considered tourism assets?
How might this campaign benefit local vendors?

Discussion Questions (About the Topic)

Have you ever been to a night market? What was it like?
Which food or drink would you most want to try at a Taiwanese night market?
How can countries use food culture to attract tourists?
Do you think cashless payments improve the tourist experience? Why or why not?
How important is it to preserve traditional markets in modern cities?

Related Idiom

“Feast for the senses” – An experience that appeals to sight, sound, smell, taste, and touch.

Example: “The night market was a feast for the senses, from the colorful lights to the delicious smells.”

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This article was inspired by: Yahoo News, August 5, 2025