JYP Founder Joins New Presidential Pop-Culture Committee

Intermediate | September 12, 2025

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Korea Forms New Committee: JYP Launches New Cultural Committee

On September 8, 2025, the Korean government announced a new presidential commission for international pop culture exchange. The committee will be co‑chaired by Park Jin‑young (founder of JYP Entertainment) and Culture Minister Chae Hwi‑young. The goal: to promote Korean culture overseas and to bring more foreign pop culture into Korea. This initiative, described as when JYP launches new cultural committee, highlights Korea’s efforts to strengthen its global cultural presence. (Korea JoongAng Daily)

What the Committee Will Do

This new committee will focus on several key tasks:

Identifying areas where artists and cultural creators need institutional support — like grants, training, or international partnerships. (Korea JoongAng Daily)
Working on policies to help young artists gain better exposure globally. Park Jin‑young has said this is one of his priorities. (Korea JoongAng Daily)
Facilitating cultural exchange so Korean pop culture (K‑pop, dramas, etc.) can be shared globally and people in Korea can more easily consume foreign culture too. (Korea JoongAng Daily)

Why This Matters

This committee shows the government is serious about culture being part of Korea’s global identity. Cultural influence is not just entertainment: it helps with diplomacy, soft power, and even economics. Businesses in the entertainment sector might see more stable support, clearer regulations, and new international opportunities. For artists, this could mean more access to global platforms and stronger cultural infrastructure. The fact that JYP launches new cultural committee underlines the importance of linking major entertainment companies with national policy.

What Some Concerns Are

Some in the industry say that government involvement can come with trade‑offs: too much regulation or interference might limit creative freedom. There’s also the question of how the committee will balance global ambitions with preserving local culture. Ensuring fairness for smaller artists, not just big names, is another key concern. (Korea JoongAng Daily)

Looking Ahead

Keep an eye out for the first signals of policy changes: grant programs, collaborations abroad, or changes in funding rules. Also, how this committee works with private entertainment firms (like JYP and others) will be telling. If it succeeds, we may see Korea increase its cultural exports even more, while also enjoying richer cultural imports.

Vocabulary

Commission (noun) – a group of people officially charged with a particular function.
Example: “The presidential commission aims to boost Korea’s pop culture abroad.”
Institutional (adjective) – related to or established by an organization or system.
Example: “Artists need institutional support, such as grants and training programs.”
Exposure (noun) – the state of being known or seen; letting people experience something.
Example: “He hopes young artists will get more exposure globally.”
Facilitate (verb) – to make something easier or help bring it about.
Example: “The committee will facilitate exchanges with artists overseas.”
Diplomacy (noun) – managing relations between countries in a peaceful way.
Example: “Cultural diplomacy can build friendships between nations.”
Soft power (noun) – influence through culture, ideas, rather than military or economic force.
Example: “K‑pop is often cited as an example of Korea’s soft power.”
Regulation (noun) – rules or laws to control or manage something.
Example: “They hope for clearer regulation in entertainment business.”
Ambition (noun) – a strong desire to do or achieve something.
Example: “Park said the country has an ambition to be a global cultural powerhouse.”
Infrastructure (noun) – basic system or structures needed for society (or business) to work.
Example: “Stronger cultural infrastructure supports small artists.”
Balance (noun/verb) – a state of being fair; to keep steady or equal.
Example: “The committee must balance global reach with preserving local culture.”

Discussion Questions (About the Article)

What are the main goals of the new presidential pop‑culture committee?
Why is Park Jin‑young’s involvement significant?
What challenges could the committee face in supporting both large and small artists?
How might this committee impact cultural exchange between Korea and other countries?
In what ways could government involvement help or hinder creative freedom?

Discussion Questions (About the Topic)

Should governments support pop culture internationally? Why or why not?
What examples from your country show that cultural export can change how the world views you?
How do you feel foreign culture influences local culture in your daily life?
What kinds of cultural support do young artists need most?
How can countries preserve their own culture while also embracing cultural exchange?

Related Idiom or Phrase

“The world is your oyster.”
Meaning: The world offers you many possibilities.
Application: With this committee, Korean artists may find new chances all over the world to shine.

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This article was inspired by Korea JoongAng Daily and The Korea Herald.