BLACKPINK Names “GO” as the Lead Track for the New EP “Deadline”

Beginner | February 17, 2026

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BLACKPINK lead track GO: A Big Comeback Is on the Calendar

BLACKPINK is officially in comeback mode. This BLACKPINK lead track GO announcement is the headline fans are sharing right now. YG Entertainment confirmed that the lead track for the group’s upcoming EP “Deadline” is titled “GO.” (Korea JoongAng Daily: Lead track “GO”)

What We Know About the EP

According to YG, “Deadline” will include five tracks: the pre-released single “JUMP” (2025), the title/lead track “GO,” and three more songs—“Me and my,” “Champion,” and “Fxxxboy.” (Korea JoongAng Daily: Lead track “GO”)

The EP is set to drop on February 27, marking BLACKPINK’s first group project in about three years since “Born Pink” (2022). (Korea JoongAng Daily: Lead track “GO”)

The “Deadline” Era Has Been Building for a While

This isn’t coming out of nowhere. Korea JoongAng Daily also noted the group recently wrapped up its “Deadline” world tour, which reportedly covered 16 cities. (Korea JoongAng Daily: Lead track “GO”)

In business terms, you could say BLACKPINK is making a strong re-entry: build hype with a tour, tease the project, and then deliver the main product. That’s smart branding.

A Museum Collab (Yes, a Museum!)

Here’s the fun twist: BLACKPINK is also collaborating with the National Museum of Korea to celebrate the EP release. The museum said it will light up in BLACKPINK’s signature pink from Feb. 27 to March 8, and visitors can listen to all five tracks in a special listening zone. (Korea JoongAng Daily: National Museum collab)

There will also be a reservation-only pre-listening session on Feb. 26 after the museum closes. Reservations open on Naver on Feb. 19 at 8 p.m. And the official listening session starts on Feb. 27 at 2 p.m. (KST) for anyone visiting the museum. (Korea JoongAng Daily: National Museum collab)

Why This Story Matters (Even If You’re Not a Superfan)

This story is a great example of modern marketing: music, visuals, and big partnerships all working together. Even a museum is getting involved—because attention is valuable, and BLACKPINK has it.

For English learners, this is also good practice for talking about announcements, release dates, and brand collaborations—the kind of language people use at work every day. And yes, saying BLACKPINK lead track GO out loud is great practice for clear, confident pronunciation of names and titles.

Vocabulary

Lead track (noun) – the main song used to promote an album/EP.
Example: “GO” is the lead track for the EP.
EP (noun) – a short music release, longer than a single but shorter than an album.
Example: They will release a new EP this month.
Tracklist (noun) – the list of songs on an album.
Example: Fans shared the tracklist online.
Pre-released (adjective) – released before the main project comes out.
Example: “JUMP” was pre-released in 2025.
Drop (verb) – (informal) to release music or content.
Example: The EP drops on Feb. 27.
Comeback (noun) – a return to releasing music after time away.
Example: This comeback is getting a lot of attention.
Wrap up (phrasal verb) – to finish something.
Example: They wrapped up their tour across 16 cities.
Collaboration (noun) – working together with another person or group.
Example: The museum announced a collaboration with BLACKPINK.
Reservation-only (adjective) – you must book ahead to join.
Example: The pre-listening session is reservation-only.
Re-entry (noun) – returning to a market or activity.
Example: The group’s re-entry plan includes a big partnership.

Discussion Questions (About the Article)

What is the name of BLACKPINK’s lead track, and what project is it promoting?
What five songs are included on the EP “Deadline”?
Why do you think a pre-release song like “JUMP” is helpful?
What will happen at the National Museum of Korea during the collaboration?
In your opinion, is partnering with a museum a smart idea? Why?

Discussion Questions (About the Topic)

What makes a music comeback successful today?
How do big brands build excitement before a release?
What collaborations have you seen between pop culture and museums or art?
Do you think K-pop is more about music or marketing—or both?
How does social media change the way music is promoted?

Related Idiom

“Build buzz” – to create excitement and attention before something launches.

Example: YG built buzz for “Deadline” by revealing the tracklist and announcing “GO” early.

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This article was inspired by: (Korea JoongAng Daily: Lead track “GO”), (Korea JoongAng Daily: National Museum collab), and (Pitchfork: Release date for “Deadline”).